Branding

Web3 Comms: Strategies for NFT Projects

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When I first entered web3, it was a fertile environment for builders, artists and engineers. We were all trudging through the unknown together, so there wasn’t a huge emphasis on communication. If anything, web3 comms was an afterthought—project founders would post infrequent announcements and pop into Discord occasionally to chat with their community. Community members […]

Branding

Budweiser NFT Strategy to All Other Brands: Hold My Beer

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While there have been a number of cringeworthy moments in brands’ recent attempts to enter the NFT world, one company is laying the foundation to enter web3 in a thoughtful and novel way: Anheuser Busch. This effort launched with an announcement that the popular press still hasn’t picked up: Bud Light is airing a Super […]