Category: Branding
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1337 Skulls Case Study: When a Derivative Stops Being Something Less than the Original
I always hate the familiar valedictorian speech trope where the speaker starts with a definition. However, I feel that when we talk about derivative projects, very few of us have taken the time to examine what the word ‘derivative’ actually means. So indulge me, if you will anon, and allow me to put forth this…
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Web3 Comms: Strategies for NFT Projects
When I first entered web3, it was a fertile environment for builders, artists and engineers. We were all trudging through the unknown together, so there wasn’t a huge emphasis on communication. If anything, web3 comms was an afterthought—project founders would post infrequent announcements and pop into Discord occasionally to chat with their community. Community members…
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Budweiser NFT Strategy to All Other Brands: Hold My Beer
While there have been a number of cringeworthy moments in brands’ recent attempts to enter the NFT world, one company is laying the foundation to enter web3 in a thoughtful and novel way: Anheuser Busch. This effort launched with an announcement that the popular press still hasn’t picked up: Bud Light is airing a Super…